It has been less than a year since Jayson Tatum’s first signature sneaker was released. Despite the short length of time, the Boston Celtics forward has seen a remarkable surge in the popularity of his signature Jordan Brand sneakers. Jordan Tatum 1 has attracted athletes and fans alike.

Being one of the few Jumpman athletes with a signature basketball shoe has its advantages. Most importantly, Jordan Brand-sponsored college basketball schools will wear your sneakers in team-specific hues that will not be made public.

Tatum’s sneakers will be shown on collegiate basketball courts during the upcoming season. This involves North Carolina Tar Heels players wearing the previous Duke Blue Devils’ footwear in a Carolina Blue and white colorway that is specific to the Tar Heels.

1 Jordan Tatum

Unofficial photographs of a Jordan Tatum 1 ‘Tar Heels’ colorway just emerged online, and even Tatum had to give them props. On his Instagram story, the Duke icon posted a photo of the hoop shoes and described them as “fire,” adding, “That was hard to admit.”

Tatum is unaffected by the fact that it is his signature model; the ‘Tar Heels’ hue is great. Unfortunately for fans, these stunning basketball sneakers will never be made available to the general public. The bright side is that online consumers can select from a variety of Jordan Tatum 1 colorways.

Tatum’s first trademark sneaker is already a great sensation, and it has plenty of time to make an even bigger impression on the basketball world. With the commencement of the NBA and college basketball seasons, sneakerheads can expect more flaming hues of the Jordan Tatum 1 to hit the hardwood.

Some connections to items and services on this website may result in remuneration for Arena Media Brands, LLC and the associated content suppliers.