With McDavid’s marketing failure, the NHL’s second chance is Connor Bedard

The NHL has given Connor Bedard a second chance after failing to market The first time McDavid appeared was on NBC Sports Chicago.

Connor Bedard is NHL's 2nd chance after failing to market McDavid – NBC  Sports Chicago

Despite the intense media circus surrounding Connor Bedard, it’s understandable why the National Hockey League would be salivating over such a rare diamond.

The NHL saw a great chance to start marketing hockey as a star-studded event with the arrival of Connor Bedard, as it looks to realign itself in the American sports industry.

Connor Bedard broke windows and records in becoming the NHL draft's  presumptive No. 1 pick | AP News

It’s a wise decision. Putting an eighteen-year-old on display like a baby lion at a zoo may seem crass, but it’s a necessary tactic to grow the sport. With Connor McDavid in the league, it failed. It cannot afford another setback.

Fortunately, Bedard is the kind that can withstand pressure the best so far.

On Tuesday, the rookie forward for the Blackhawks discussed the constant media attention on the “What Chaos!” YouTube channel.

“I mean, there’s interviews and I’ve been answering questions for years now, so that doesn’t bother me too much,” Bedard stated. Of course, there are a few additional events. I’m still grateful though. I’m enjoying it because it’s kind of the first time with everything, but there is a lot of stuff. Now, I’m sure it will slow down a little.

How McDavid's numbers suggest the Oilers might not be down and out for the  count just yet

After playing in his first home game of the regular season at the United Center last month, the No. 1 overall pick delivered a similar speech.

He remarked, “It’s been pretty wild.” It’s been crazy ever since before camp-ish, but I don’t see it negatively at all. Few people have the opportunity or are as fortunate as I am, so I’m truly appreciative of my situation. That’s the way I see it.

It feels very fortunate for me to be living out a dream. However, it’s hectic and crazy. Since I’m only human, I occasionally get tired. But so far, it’s been enjoyable, and I’m grateful.”

It’s not surprising that Bedard reacted this way to the spotlight. The Scouting Report lists maturity, work ethic, and humble leadership qualities.

Connor Bedard is NHL's 2nd chance after failing to market McDavid

However, the NHL is fortunate that its jewel can withstand it.

DJ Bean of “What Chaos” asked Bedard about his experience taking the opening faceoff in his nationally televised NHL debut against Sidney Crosby, a moment that so masterfully and strategically heralded in a new era of the sport while honoring another star they so terribly failed to market. An event that attracted a record-breaking 1.43 million viewers eager to see history being made.

“I was merely engaging in hockey,” stated Bedard.

Nice response. Leave the rest to the league.