LeBron James’s influence is flowing through the family.

Brоnny, Jаmes’ bаsketbаll-playing sоn, signed а NIL (Nаme, likeness, аnd imаge) deаl before going to cоllege. A new cooperation agreement has been negotiated between the high schооl stаndоut and the underwеаr cоmpany PSD. Brоnnу joins PSD, making him the youngest athlete-entrepreneur to do so.

In a written statement, the younger James remarked, “I’ve been wearing PSD for as long as I can remember.””A partnership like this is really exciting when there’s a real and authentic connection,” he said. “I’m excited to contribute my thoughts and ideas to create some really original pieces.”

James will receive a signature line from the underwear company as part of the agreement. The prospective NBA star will collaborate closely with PSD and its design team to create the collection. This spring, big retailers like Champs, Hibbetts, Snipes, and online at psdunderwear.com will carry James’ next collection of apparel.

 

Curt Flaitz, cofounder and president of PSD, stated, “It’s been fun to watch Bronny grow up wearing PSD, dating back to Mike Miller gifting them to his dad while they played together in Miami.” We adore it when relationships develop naturally, and we’re excited to keep developing a wonderful alliance with him.

James joins Jimmy Butler, Ja Morant, Trae Young, Marshawn Lynch, Tyler Herro, and social media star Sommer Ray on the roster. PSD also has a significant collection of high-profile licenses, such as those from Warner Bros., Nickelodeon, DC, and Naruto.

LeBron has a son that is making history for him.

James, whose current contract with the Los Angeles Lakers expires after the 2017-18 season, told The Athletic in an exclusive interview that he would like to play with Bronny for at least one season.

LeBron said, “My last year will be spent with my son.” “My location will be wherever Bronny is.” I would do anything to spend a year playing with my son. It’s not about the money at that point.