Jayson Tatum Unveils His First Signature Shoe, the Jordan Tatum 1, Ahead of NBA All-Star Game

Boston Celtics player Jayson Tatum revealed his inaugural signature shoe, the Jordan Tatum 1, in anticipation of the NBA All-Star Game on Sunday. Tatum took to Instagram to share a series of photos featuring himself and his son, Deuce, showcasing and wearing the shoes.

The Jordan Brand will offer the shoe in four distinct colorways. The “Zoo” colorway features a darker palette with black dominating the shoe and a deeper shade of red. The “St. Louis” colorway adopts a lighter tone, predominantly white with blue accents.

The “Barbershop” colorway takes on a predominantly grey appearance with black highlights on the heel and shoelaces. As for the “Pink Lemonade” colorway, it boasts a primarily pink design with specks of lighter blue and green.

Tatum’s inspiration for each colorway varies. The “Zoo” hue is named after his son’s favorite destination, while the “St. Louis” hue pays homage to his hometown and incorporates the colors of the St. Louis Cardinals. The “Barbershop” colorway draws inspiration from Tatum’s unwavering confidence after getting a haircut, and the “Pink Lemonade” hue is influenced by one of his favorite beverages.

The Jordan Tatum 1 is touted as Jordan Brand’s lightest performance shoe of the season. Designers incorporated a lightweight TPU frame for the tooling, eliminating unnecessary weight. The forefoot features an uncaged Zoom Air bag for enhanced energy return, while the upper section of the shoe utilizes lightweight mesh material with a cushioned collar for ankle support.

Tatum expressed his desire for the shoe to foster a connection between himself and his fans. He stated, “I want people to feel like they can connect to me. I remember going into the store as a kid and looking for the signature shoes of my favorite players. I felt like I was in rhythm and closer to them the instant I saw the sneaker or put it on. So I want this sneaker to serve as a link between my followers and myself, bringing us closer together.”

Having signed with Jordan Brand in 2019, Tatum has been teasing the release of his signature shoe for over two years, a distinction held by only a select few NBA players. Despite initial mockery when leaked images of the shoe surfaced in January, Tatum clarified that the images were not authentic at the time.

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