Steph Curry’s Path to Billionaire Status: New Under Armour Contract Paves the Way

Golden State Warriors’ star player, Stephen Curry, is on track to join the billiоnaire club with his latest lucrative contract extension with Under Armour. The deal, which includes him becoming the president of his own Curry Brand, has the potential to propel his net worth beyond $1 billiоn.

According to Rolling Stone, when factoring in yearly compensation, stock ownership, royalties, and on-court incentives, Curry’s lifetime deal with Under Armour could be valued at over $1 billiоn. As part of the agreement, Curry also received $75 million worth of Under Armour shares.

Already earning $350 million during his NBA career, Curry’s current contract will see him earn an additional $470 million by the end of the 2025-2026 season. His earnings are further boosted by lucrative sponsorship deals with top companies like Google, JPMorgan Chase, Rakuten, and CarMax.

In addition to his success on the court, Curry has ventured into the entertainment industry with his production company, Unanimous Media. The company has produced various projects, including books, podcasts, and the popular ABC golf entertainment series, Holey Moley. Additionally, a multi-part documentary about Curry’s life airs on Apple TV+.

Under Armour’s response to Nike’s Jordan Brand, the Curry Brand, is a significant part of Curry’s partnership. With his new contract extending beyond his playing career, Curry’s focus will be on recruiting athletes to represent the Curry Brand. The recent signing of De’Aaron Fox, point guard for the Sacramento Kings, as the brand’s first signature player exemplifies this strategy.

Curry’s potential billionaire status would place him among the ranks of NBA legends like Magic Johnson, Michael Jordan, LeBron James, and Tiger Woods. His former teammate, Kevin Durant, is also on track to achieve billionaire status. With his immense success and brand partnerships, Curry’s journey to becoming a billionaire seems well within reach.