Converse, the iconic sneaker brand with a rich basketball history dating back to its establishment in 1908, is making a comeback in the NBA. Spearheaded by Shai Gilgeous-Alexander, the Oklahoma City Thunder point guard, Converse aims to compete with industry giants like Adidas and Nike.

During the 1980s, when the NBA experienced incredible growth with legendary rivalries and superstars like Magic Johnson, Larry Bird, and Michael Jordan, Converse was a prominent brand associated with the league. However, its decline followed the rise of competing brands.

Gilgeous-Alexander has played a significant role in reviving Converse’s presence in the NBA. As a rising star in the league, he has brought attention to the brand by wearing their sneakers on the court. Other notable players, including Kelly Oubre, Draymond Green, and De’Aaron Fox, have also embraced Converse, contributing to its resurgence.

In a game against the Golden State Warriors, Gilgeous-Alexander caught the attention of fans and spectators when he sported a pair of unique all-gold Converse sneakers during warmups. He went on to score 24 points and provide 7 assists, showcasing the performance and style of the Willy Wonka x Converse All-Star BB Trilliant CX Low.

The influence of Converse in the NBA extends beyond Gilgeous-Alexander, with players like Malik Beasley, Jordan Clarkson, PJ Tucker, and De’Anthony Melton also choosing to wear their shoes.

This resurgence of Converse in the NBA brings a sense of nostalgia, reminding fans of the brand’s historical significance in the league’s early success. From the likes of Shai Gilgeous-Alexander to Larry Bird and Magic Johnson, Converse has become a noticeable presence once again.