The 2023-24 City Edition uniform for the Golden State Warriors pays homage to the iconic cable cars of San Francisco, celebrating their historical significance.

With a legacy spanning 150 years and a resilient history showcased during the 1906 earthquake, San Francisco’s cable cars stand as a unique and enduring symbol of the city.

The uniform introduces a wordmark font inspired by the distinctive signage found along cable car routes. The design of the wordmark reflects the winding paths of cable car routes as they navigate the city’s hills. The texture on the waistband of the shorts draws inspiration from the steel cables, while both the jersey and shorts feature sweeping patterns reminiscent of the intersecting trolley tracks.

This enduring symbol of San Francisco, often immortalized in classic songs, now takes center stage in the design of the Warriors’ jerseys.