The game between the Golden State Warriors and the defending champion Denver Nuggets was one of the NBA’s highlights on Christmas Day. Nuggets center Nikola Jokic, predictably, guided his side to victory. Even better, the quiet superstar has spoken out about his new signature sneaker agreement with 361°, a performance footwear brand.
Details of Jokic’s signature shoe agreement with 361° were unexpectedly revealed earlier this week, capturing the attention of the whole basketball world. Jokic finally spoke out today, announcing the collaboration and highlighting his exciting new role as Global Brand Ambassador.
“I’m thrilled to announce my partnership with 361° and to join yet another champions’ team.” The passion and devotion of the 361° team to performance and competition resonated to me. We’ve already been putting in the time and effort to bring my first signature shoe to reality – it’s been a fun process, just like watching my horses and their races. We’re going to bring more passion to the game than anyone has ever seen before, and we’re going to share it with people all across the world. “The Deal Is Done,” Jokic said of his new trademark footwear agreement.
Jokic, who was born and raised in Sombor, Serbia, was selected 41st overall in the second round by the Denver Nuggets in 2014. Jokic, regarded as the greatest draft steal of all time, has come to prominence as one of the best NBA players. Jokic will now enter the signature shoe category with 361° after two regular season MVPs, an NBA championship triumph, and a finals MVP.
361° was formed in 2003 with the “One Degree Beyond” philosophy that wellness is more than just physical activity, but a way of life that brings more to life. 361° began as a manufacturer of running shoes before expanding into athletic wear and basketball shoes. 361° items are available in approximately 6,000 retailers globally, with distribution and offices on practically every continent.
In the near future, Jokic will release his first signature performance basketball shoe with 361°. Until then, Jokic will be seen on the floor wearing the 361° Big3 Future High, the latest performance basketball shoe. The Big3 Future High will stay exclusive to Jokic, but a low-cut version will be made accessible to the public.