Home Basketball ‘Never a bad time to do’ – Steph Curry forays into $11,825,000,000 market with a ‘fresh cut business’

‘Never a bad time to do’ – Steph Curry forays into $11,825,000,000 market with a ‘fresh cut business’

Basketball — 12/28/2023

Steph Curry is no stranger to the business world. The NBA great, known for his investments in software businesses and other industries, has now set his sights on the rich American whiskey market.

Steph Curry on his own investment adventure

Curry’s latest endeavor, Gentleman’s Cut Bourbon Kentucky Whiskey, is poised to enter the staggering $11,825,000,000 whiskey industry.

The Gentleman’s Cut Bourbon Instagram account posted a video of their whiskey with Steph Curry getting a haircut. The post’s title is:

“There’s never a bad time for a fresh cut.”

2-Time NBA MVP Stephen Curry Launches Gentleman's Cut Kentucky Bourbon with Boone County Distilling - Distillery Trail

Over the years, the American whiskey market has grown steadily. Popular whiskey varieties include Bourbon, Tennessee, and Rye. The expanding quantity of super-premium and ultra-premium goods, as well as the demand for premium US whiskies, have been important drivers of this increase.

Stephen Curry's Favorite Things Include Hoodies and Bourbon | Barron's

The whiskey industry has been one of the spirits sector’s standout performers, with a market value of slightly over $10 billion in the 52 weeks leading up to November 2021.

In recent years, the popularity of whiskey, particularly expensive Bourbon and Tennessee whiskies, has increased by double digits.

Stephen Curry Financial Portfolio Investments

Steph Curry has established himself not only on the court, but also in the business world. Curry has a net worth of $160 million, according to Celebrity Net Worth, and has invested in 14 firms, including Unanimous Media. SnapTravel, an online trip booking platform, was his first tech investment.

Gentleman's Cut Bourbon By Steph Curry | Delivery & Gifting

Unanimous Media, Curry’s media company, is one of his most important undertakings. The company specializes on films about family, spirituality, and sports.

Another substantial investment is in Oxigen, which will begin producing pH-balanced water with electrolytes and oxygen in 2020. The company produces a drink that aids in muscle recovery.

Steph Curry invested in the esports organization TSM in 2018. Since then, the organization’s worth has surged to a stunning $410 million, up from $250 million in 2018. Curry has also just invested in Tonal, an AI-powered system for home workouts.

SC30 Inc. manages the player’s financial portfolio, which includes his partnerships, investments, and humanitarian activities. His most notable collaboration is with Under Armour, where he is one of their trademark athletes.

Steph Curry earns more money outside of basketball than he does playing it, thanks to all of his successful companies.