Steph Curry is no stranger to the business world. The NBA great, known for his investments in software businesses and other industries, has now set his sights on the rich American whisky industry.

Curry’s latest business, Gentleman’s Cut Bourbon Kentucky Whisky, is poised to enter the staggering $11,825,000,000 whisky industry.

The Gentleman’s Cut Bourbon Instagram account posted a video of their whisky with Steph Curry getting a haircut. The post’s title is:

“There’s never a bad time for a fresh cut.”

Over the years, the American whisky market has grown steadily. Popular whisky varieties include Bourbon, Tennessee, and Rye. The expanding quantity of super-premium and ultra-premium goods, as well as the demand for premium US whiskies, have been important drivers of this increase.

The whisky industry has been one of the alcohol sector’s standout performers, with a market value of just over $10 billion in the 52 weeks running up to November 2021.

In recent years, the popularity of whisky, particularly expensive Bourbon and Tennessee whiskies, has increased by double digits.

Stephen Curry Financial Portfolio Investments

Steph Curry has established himself not only on the court but also in the business world. Curry has a net worth of $160 million, according to Celebrity Net Worth, and has invested in 14 firms, including Unanimous Media. SnapTravel, an online trip-booking platform, was his first tech investment.

Unanimous Media, Curry’s media company, is one of his most important undertakings. The firm specializes in films about family, faith, and sports.

Another substantial investment is in Oxygen, which will begin producing pH-balanced water with electrolytes and oxygen in 2020. The company produces a drink that aids in muscle recovery.

Steph Curry invested in the esports organization TSM in 2018. Since then, the organization’s worth has surged to a stunning $410 million, up from $250 million in 2018. Curry has also just invested in Tonal, an AI-powered system for home workouts.

SC30 Inc. manages the player’s financial portfolio, which includes his partnerships, investments, and humanitarian activities. His most notable collaboration is with Under Armour, where he is one of their trademark athletes.

Steph Curry earns more money outside of basketball than he does playing it, thanks to all of his successful companies.