Steph Curry is no stranger to the business world. The NBA bigwig, who is known for his investments in the software business and other industries, has now set his sights on America’s wealthy whiskey industry.

Curry’s newest venture, Gentleman’s Cut Bourbon Kentucky Whiskey, is poised to enter the staggering $11,825,000,000 whiskey industry.

The Gentleman’s Cut Bourbon Instagram account posted a video of their whiskey drinking with Steph Curry getting a haircut. The title of the article is:

“Never bad for a fresh cut.”

Over the years, the American whiskey market has grown steadily. Popular whiskeys include Bourbon, Tennessee, and Rye. The growing number of ultra-premium and ultra-premium goods as well as demand for premium US whiskey are important drivers of this increase.

The whiskey industry is one of the standout performers in the alcohol industry, with a market value of just over $10 billion in the 52 weeks to November 2021.

In recent years, the popularity of whiskey, especially expensive Bourbon and Tennessee whiskey, has increased by double digits.

Investing Stephen Curry’s Financial Portfolio

Steph Curry has made a name for himself not only on the court but also in the business world. Curry has a net worth of $160 million, according to Celebrity Net Worth, and has invested in 14 companies, including Unanimous Media. SnapTravel, an online trip booking platform, was his first technology investment.

Unanimous Media, Curry’s media company, is one of his most important undertakings. The company specializes in producing films about family, faith and sports.

Another significant investment is in Oxygen, which will begin producing pH-balanced water with electrolytes and oxygen in 2020. The company produces beverages that support muscle recovery.

Steph Curry invested in esports organization TSM in 2018. Since then, the organization’s value has increased to a staggering $410 million, up from $250 million in 2018. Curry also just invested Invest in Tonal, an AI-powered system for working out at home.

SC30 Inc. Manage the player’s financial portfolio, including partnerships, investments and the player’s philanthropic activities. His most notable collaboration is with Under Armour, where he is one of their brand athletes.

Steph Curry makes more money outside of basketball than playing basketball, thanks to all of his successful companies.