As the excitement around the FIBA World Cup intensifies, Slovenia, under the direction of star Luka Doncic, is hoping to surprise everyone by winning the tournament. This time, in the sneaker business, the Dallas Mavericks phenom Luka Doncic scored another easy basket.
According to well-connected industry insiders Marc Stein and Shams Charania, Doncic’s contract with the venerable Jordan Brand has been extended to 2029.
Notable results have come from Doncic’s collaboration with Jordan Brand. The hype surrounding his distinctive “Luka 1s” didn’t seem to be going away, and the “Luka 2s” are still making ripples. The Luka 2s is now offered in two varieties on the market: “Nebula” and “Matador.” Footwear enthusiasts are eagerly awaiting the arrival of “Lake Bled,” which is set to hit stores on September 14.
Doncic will be participating in his first FIBA World Cup as a player for his native Slovenia. Slovenia’s opening match of the tournament is against Venezuela on Saturday. The event also features matches against Georgia and Cape Verde. Tomorrow is when the competition officially starts. Given that Slovenia is currently a formidable dark horse to win the title, Luka intends to draw inspiration from his Jordan Brand contract throughout the competition.
Doncic’s shoe line may not have the same kind of extraordinary success as Michael Jordan’s legendary line, but one thing is for sure: because of their unique style and comfort, these sneakers have not only gained a significant following but also made a name for themselves in the market. In addition to following Doncic during the FIBA World Cup, fans will be waiting for his next move in the sneaker saga.