The domestic brand 361° made the official announcement that Nikola Jokic has joined the 361° family on December 25th, Beijing time. “Unprecedented agreement, Nikola Jokic officially joins the 361° family!” was what they said on their official Weibo. Jokic signed with 361° as the third NBA player after filming a commercial planning video. Dinwiddie and Aaron Gordon had already signed NBA contracts while representing the 361° brand. Li Yiyang and Li Yuan are both signed by the 361° brand.

Jokic is without a doubt the biggest star currently signed to a domestic brand. In addition to being chosen for the All-Star team five times, the 28-year-old Jokic has won MVP honors twice during the regular season. He was named the Finals MVP in 2023 after leading the Nuggets to victory. Jokic has participated in 30 games this season, shooting 54.5% from the field and averaging 26.4 points, 12.3 rebounds, and 9.2 assists per contest.

During the opening game versus the Raptors, Jokic began donning 361° sneakers. The Nuggets won three out of the three games in which he donned this brand. Jokic scored 26.7 points, grabbed 12 rebounds, dished out 7.3 assists, and shot 361 percent on average each game. 55.6% of the three-point range, or 61.1%.

In the interview, Jokic disclosed the behind-the-scenes details of his signing with the 361° brand. He acknowledged that teammate Gordon had a significant impact on his choice. “I talked to Gordon about everything, and he told me that 361° Brands was really good, efficient, and willing to listen to what you have to say. Gordon was a big influence on me, and they were very honest with me.” I’m delighted with the relationship I now have with them.”