The game between the Golden State Warriors and the defending champion Denver Nuggets was one of the NBA’s Christmas Day highlights. Nuggets center Nikola Jokic, as expected, led his team to win. Even better, the quiet superstar has opened up about his new signature sneaker deal with 361°, a performance footwear brand.
Details of Jokic’s signature shoe deal with 361° were unexpectedly revealed earlier this week, garnering the attention of the whole basketball community. Jokic finally spoke up today, introducing the relationship and showcasing his exciting new position as Global Brand Ambassador.
“I’m thrilled to announce my partnership with 361° and to join yet another champions’ team.” The 361° team’s passion and dedication to performance and competition spoke to me. We’ve already put in the time and effort to make my first trademark shoe a reality; it’s been a fun process, much like watching my horses and their races. We’re going to bring more passion to the game than anyone has ever seen before, and we’re going to share it with people all around the world. “The deal is done,” Jokic added of his new trademark footwear agreement.
Jokic, who was born and raised in Sombor, Serbia, was drafted 41st overall in the second round by the Denver Nuggets in 2014. Jokic, regarded as the greatest draft steal of all time, has emerged as one of the NBA’s top players. Jokic will now enter the signature shoe category with 361° after winning two regular-season MVP awards, an NBA title, and a finals MVP.
361° was founded in 2003 under the “One Degree Beyond” philosophy, which holds that wellness is more than just physical activity, but a way of life that adds value to life. 361° originated as a running shoe maker and then expanded into athletic apparel and basketball shoes. 361° products are sold in roughly 6,000 stores worldwide, with distribution and offices on nearly every continent.
In the near future, Jokic will release his first signature performance basketball shoe with 361°. Until then, Jokic will be seen on the floor wearing the 361° Big3 Future High, the latest performance basketball shoe. The Big3 Future High will stay exclusive to Jokic, but a low-cut version will be made accessible to the public.