Meet Jayson Tatum’s new Jordan Tatum 1 Jumpman sneakers. When Jordan Brand signed Jayson Tatum in 2019, they realized they had a legitimate basketball player on their hands. Since then, the St. Louis native has earned four NBA All-Star selections and two All-NBA honors. He was named the NBA Eastern Conference Finals Most Valuable Player in 2022 and has led the Boston Celtics to another NBA Finals appearance. He’s earned his stripes in the NBA, and it’s time for Jordan Brand to acknowledge him with the Jordan Tatum 1 signature sneaker.