The G.O.A.T. Michael Jordan unveiled Jayson Tatum as the newest athlete to join his Jordan Brand Label during yesterday’s Jordan Brand Event in Paris. Having worn Nike for the previous two seasons, “His Airness” must have thought that it was time to switch to the main brand, Jordan Brand. But as Tatum revealed in an interview with Jordan, he has a strong affinity for the Jordan Brand. 

” Air Jordan Is are my all-time favorite. They were the first, and they basically set the tone for what was to come. MJ himself made the shoe iconic — just being the greatest to ever do it. To me, it’s the best shoe, and 20-plus years later, it’s still the hottest shoe out “

Tatum will be the “guy” in Boston for a very long time because Kyrie Irving severed his relationship with the Celtics, making it very evident that he won’t be in “Beantown” the next season. Jordan Brand, where “Jesus Shuttlesworth” received some pretty beautiful Player Exclusives when he was a Celtic a few years ago, is going to give JT the Ray Allen treatment, I’m betting.