The National Basketball Association (NBA) and Tissot announced a multi-year renewal of their marketing collaboration, extending a global agreement signed in 2015.

As the official watch and timekeeper of the NBA, the Women’s Basketball Association (WNBA), and the NBA Development League, the collaboration between the two parties will continue to defend Tissot watches’ precise timing, excellent performance, and exceptional style for fans all over the world.

Tissot has been the official timekeeper of the NBA since 2015. In 2016, they devised the NBA’s first new timing system. Real-time understanding of field dynamics and, more crucially, reliable data analysis to assist referees in reducing potential field judgement errors.

Tissot CEO Sylvain Dolla highlighted his satisfaction and honor in renewing his deal with the NBA, saying, “The status of the NBA’s official timekeeper has brought huge growth potential and a deep sense of pride to the brand.” Tissot is committed to continue to develop watches and timing solutions to improve the NBA experience for all fans.”

Top NBA players like Damian Lillard, Clint Capela, and Klay Thompson serve as Tissot’s image ambassadors. Tissot watches are frequently seen at key NBA events such as the NBA All-Star Game, State Farm’s NBA Draft, and the NBA Summer League.

“We are very pleased to announce that the NBA will usher in the 75th anniversary season by renewing our contract with Tissot,” stated Salvatore LaRocca, President of NBA Global Marketing Partnerships. LaRocca stated, “Tissot watches offer the most advanced on-court timing system for all NBA games and are synonymous with the thrill of our games. Tissot Watches and the NBA have collaborated to create an innovative and precise timing system, which is now in use in 29 NBA arenas across the United States.