In addition to Russell Westbrook, who extended his endorsement deal with DEW through the 2018–19 NBA season, All-Star point guard Kyrie Irving will be joining the DEW roster.

In a surprise move, Westbrook and Irving will team up with DEW to honor the game’s culture and way of life.

Glow basketballs that are forty feet tall are another unexpected addition to DEW’s NBA season lineup. The three cities of Cleveland, Miami, and Los Angeles are hosting some of the nation’s most ardent NBA fans, and DEW is installing these gigantic basketball installations in the days preceding kick off.