LeBron James has enlisted Drake to sell Lobos 1707 Tequila to the Canadian market. They celebrated by having a star-studded party in Toronto before the Lakers-Raptors game.

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Since our observation of LeBron James drinking Lobos 1707 tequila, he has emphasized that the consequences go beyond simply indulging in excellent tequila. The brand’s purpose is to equalize individuals with similar ideals while also providing representation and opportunities in the spirits industry. This past weekend, the brand marked another big milestone by moving into Canada. While this may seem like a little feat, it is especially impressive for an independent brand.

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In Canada, Lobos 1707 held a star-studded celebration to mark the milestone, which included special guest Drake, the most recent member of the table. Digeo Osorio, the creator of Lobos 1707, was in attendance, as were new investors who will add to the company’s already impressive portfolio: Fred VanVleet of the Toronto Raptors and Vinay Virmani, partner and chief content officer of UNINTERRUPTED Canada.

LeBron James’ teammates Carmelo Anthony, Anthony Davis, and Russell Westbrook were present prior to the Toronto Raptors vs. Lakers game. Images from the event are presented below.