LeBron James, one of the founders of UNKNWN, takes center stage in the lookbook showcasing the debut of the brand’s in-house apparel line. With his impeccable taste, he exemplifies the class and elegance of the first UNKNWN Collection release, “001.” This collection offers a range of luxurious wardrobe essentials, featuring a color scheme that is both approachable and versatile, along with cuts that cater to various styles.

The UNKNWN Collection, designed for everyday wear, seamlessly complements the brand’s Hotel and Sport lines. This adult clothing line boasts opulent details, including Italian linens and an abundance of meticulously crafted gunmetal gray hardware. The range encompasses brand-free coats, hoodies, T-shirts, overshirts, and cropped pants, which are perfectly complemented by the apparel store’s wide selection of designer pieces and accessories.

While most of the items exude a relaxed and understated aesthetic, some have been thoughtfully enhanced with subtle modifications to enhance their functionality. For instance, the knitted shirt-jacket features slightly longer sleeves, adding a playful touch of irreverence. The flannel overshirts, on the other hand, come with quilted linings and reinforced elbow patches, providing extra insulation and durability. These thoughtful improvements elevate the usability of the garments while maintaining their overall laid-back appeal.

Starting on December 19, the house collection of UNKNWN will be available for purchase online and at the shops in Wynwood and Aventura.