Travis Kelce Discusses Shrugging Off Haters and Finding ‘Balance’ in the New ZenWTR Campaign

Travis Kelce is keeping busy over the offseason with a new music event, a new TV program, and a new collaboration with ZenWTR, a prominent vapor-distilled alkaline water brand

The three-time Super Bowl champion has joined ZenWTR for a new campaign called “Find Yours,” in which Kelce emphasizes the need of discovering “the best version of oneself” in order to attain “peak performance.” In the accompanying commercial, the football player emphasizes the need of hydration, calling it “the biggest thing that you can do to get yourself ready, every single day.”Watch Travis Kelce Star in ZenWTR Commercial, Talk Finding 'Balance'

ZenWTR claims it was a no-brainer to collaborate with Kelce on the new campaign, calling the Kansas City Chiefs tight end a “inspiration for millions,” who “emphasizes the importance of self-discovery and perseverance in achieving one’s goals.”

In behind-the-scenes films from the commercial, Kelce admits that his most important lesson from the past year has been to establish “balance” in his career and relationships. “The balance is really just friends and family,” he says, “and making sure I find time for that aspect of my life.”

The same notion applies to Kelce’s football career, as he prepares for the 2024-25 NFL season. “I feel like that’s the biggest thing in terms of growth,” he adds, calling out his teammates and coaches: “just having people around you that can check you, but also give you confirmation and reassurance that you’re doing things the right way.”

Travis Kelce Discusses Shrugging Off Haters and Finding ‘Balance’ in the New ZenWTR CampaignWatch Travis Kelce Star in ZenWTR Commercial, Talk Finding 'Balance'

Kelce also addresses some of the criticism he has received, both on and off the field. “I feel like the biggest thing is you gotta be able to have fun with it,” he adds on coping with haters and skeptics. “Be aware that all photographs taken are not personal. “Everybody has a job out here,” he says. “You know, sometimes it’s somebody’s job to take a shot at you to raise some spark.”Travis Kelce Talks Shrugging Off Haters and Finding ‘Balance’ in New ZenWTR Campaign

His best suggestion for staying zen (pun intended): “Staying out of the comments if you’re not ready for them.

Kelce is just one of ZenWTR’s new ambassadors. Other athletes joining the Super Bowl champion as part of the brand’s “Find Yours” push include World Surf Champion Kelia Moniz, Las Vegas Raiders defensive end Maxx Crosby, new Minnesota Vikings draft pick JJ McCarthy, and Houston Rockets player Cam Whitmore.

Travis Kelce Discusses Shrugging Off Haters and Finding ‘Balance’ in the New ZenWTR Campaign

ZenWTR describes its vapor distillation technique as “the gold standard in water purification.” The bottled water company is also the world’s first to be certified plastic-negative, which means it recovers and recycles more plastic than it generates.