Bronny James will attend college close to home, keeping it inside the family.

The eldest son of NBA legend LeBron James announced on Instagram that he has committed to play basketball at USC.

The choice keeps Bronny close to his Los Angeles home while also keeping him in the Nike family. LeBron has a lifetime contract with the sneaker and lifestyle company, while Bronny has already signed a NIL agreement with Nike.

This is just the latest development in the exciting life of a teenager who appears to be destined for NBA success.

The four-time NBA champion, four-time league MVP, and 19-time All-Star is now the NBA’s all-time scoring leader, surpassing Kareem Abdul-Jabbar’s record in February 2023.

He is the most frequently mentioned player, beside Michael Jordan, in the NBA GOAT discussion.

LeBron was one of the first athletes to become a billionaire. In addition to his expanding off-court activities, he earned $432 million throughout his 20-year NBA career. He also signed a two-year, $97 million contract extension with the Lakers, which will pay him $141 million over the next three years, making him the highest-paid player in NBA history.

Bronny reportedly considered three different Division I programmes, all sponsored by Nike, for his NCAA basketball career. 1) USC, which is close to his LA home, friends, and family; 2) Ohio State, Akron native LeBron’s favourite school; and 3) Oregon, which has the strongest ties to Nike, with CEO Phil Knight a big fan.

“I need to be on the floor with my boy, I got to be on the floor with Bronny,” James stated to ESPN. “Either in the same uniform or in a match against him.” I don’t mean [guarding each other all game] — because he is a point guard and I am, at this moment, playing centre or whatever the team requires of me. But I’d want to do the entire Ken Griffey Sr. and Jr. thing. “That would be ideal.”

Prior to the most recent forecasts, several speculated that younger brother Bryce would be the better hooper. He has the advantage of being taller than Bronny, while being three years younger than his 18-year-old sibling.