Bronny James, LeBron’s kid, leaves a lasting impact as the brand ambassador for Chrome Hearts

Last May, NBA star LeBron James’ oldest son, Bronny James, announced that he would be attending the Trojans.

James, a Chatsworth, California native and Sierra Canyon High School graduate, chose USC over Oregon and Ohio State, his other two options.

Bronny James Takes the Fashion World by Storm with Chrome Hearts Elegance ‎

During a recent visit to a college, the 4-star combo guard looked relaxed in a Chrome Hearts Multi Colour Cross Hoodie and black sweatpants from the brand.

The world’s top premium knickers brand has announced a new cooperation with high school standout Bronny James. James, a passionate fan of the revolutionary enterprise, has become the PSD’s youngest athlete entrepreneur.

Bronny James Takes the Fashion World by Storm with Chrome Hearts Elegance ‎

“I’ve been wearing PSD for as long as I can remember,” James told me. “When the connection is genuine and genuine, a partnership like this is very exciting.” I’m eager to offer my ideas and insights to the construction of some truly unique artworks.”

Bronny James Takes the Fashion World by Storm with Chrome Hearts Elegance ‎

PSD and their talented team of designers see James’ unique ability to connect with this new era of fashion and will work with him to produce his signature collection. This spring, James’ new collection will be available at major retailers such as Champs, Hibbetts, Snipes, and online at psdunderwear.com.

Bronny James Takes the Fashion World by Storm with Chrome Hearts Elegance ‎

“It’s been fun watching Bronny grow up wearing PSD, dating back to Mike Miller gifting them to his dad while they played together in Miami,” said Curt Flaitz, PSD’s Co-Founder and President. “We love when partnerships unfold organically, and we look forward to continuing to build a great partnership with him.”

Bronny James Takes the Fashion World by Storm with Chrome Hearts Elegance ‎

Bronny James Takes the Fashion World by Storm with Chrome Hearts Elegance ‎